ABOUT US
ABOUT US
TrueLevel (TrueLevel Cinema Gear)
TrueLevel (TrueLevel Cinema Gear) is a professional cinema equipment and filmmaking accessories brand specializing in the research, development, design, and manufacturing of professional film production equipment and industry-related accessories.
Founded in Italy in 2023, TrueLevel originated from the European film production and professional cinematography industry. The company is dedicated to providing high-quality and reliable imaging solutions for filmmakers and visual creators worldwide.
TrueLevel was founded by Alessandro Moretti and Jie Song, focusing on cinematic technology and professional production workflows. The brand develops products around Steadicam systems, camera support equipment, and Digital Imaging Technician (DIT) workflows, aiming to improve efficiency and reliability throughout professional film production processes.
TrueLevel’s product portfolio includes professional Steadicam accessories, camera support systems, DIT workflow equipment, and other cinema industry-related solutions. The company serves cinematographers (Director of Photography), Steadicam Operators, DIT professionals, film production teams, rental houses, and professional camera users worldwide.
TrueLevel combines industrial design, structural innovation, and advanced manufacturing techniques. By deeply understanding the practical needs of film production environments, the company provides professional tools designed to enhance stability, efficiency, and workflow performance for image creators.
Currently, TrueLevel products and services are available across markets including the United States, Japan, Europe, and South America. Its customers include professional film production companies, camera rental houses, and commercial production teams. TrueLevel equipment is used in various visual production environments, including feature films, television productions, Hollywood film projects, and TV commercial (TVC) productions.
Development History
TrueLevel (TrueLevel Cinema Gear) was founded in Italy in 2023, originating from the European film production and professional cinematography sector, with a focus on the development and design of professional cinema equipment and filmmaking accessories.
In 2023, TrueLevel officially established its brand and began developing products centered around Steadicam system accessories, camera support solutions, and professional filmmaking tools.
From 2024 to 2025, TrueLevel gradually expanded its product portfolio, launched multiple professional cinema accessories, and developed international markets through online platforms and industry partnerships.
In 2026, TrueLevel established operational branches in China and the United States, further strengthening its product development, supply chain management, and global market service capabilities, while expanding its presence in Asia and international markets.
Business Scope
TrueLevel focuses on professional cinema equipment and filmmaking accessories, engaging in the research, design, manufacturing, and distribution of professional film production equipment.
The company’s products include:
- Steadicam system accessories;
- Camera support systems and stabilization accessories;
- DIT (Digital Imaging Technician) workflow equipment;
- Camera mounting, expansion, and on-set production tools;
- Other professional cinema industry accessories.
TrueLevel products primarily serve cinematographers (Director of Photography), Steadicam Operators, DIT professionals, film production companies, camera rental houses, and professional imaging users.
Currently, TrueLevel products are distributed across markets including the United States, Japan, Europe, and South America, and are applied in feature film production, television production, commercial advertising (TVC), and other professional imaging projects.